Shostack + Friends Blog Archive


Kudos to Avis

avis-logo.jpgI happened to look recently at the little card that Avis puts in the cars of frequent renters. The idea is that you land, get to Avis, see your name on a board, and walk directly to the car with one fewer line to stand in. So as you drive away, the fellow who checks your license against the car gets a little bit of paper with your name, your drivers license information, and some car information. The cool part is that your drivers license number is printed as state of issue, a series of Xs, and only the final four digits are shown. I was pleasantly surprised.