Direct Marketing Association opposes consumer right to see, correct information
Access and correction rights are something the DMA wants removed from the bill, Cerasale said. For one thing, it would be expensive for list brokers and compilers to set up procedures enabling consumers to access and correct data. For another, the same hackers who caused the breach could also change the data.
You can’t correct the info we have on you because hackers may have made it incorrect. Gutsy argument to make, DMA — “Costs from hacking are better left on you, the millions of little guys, rather than us, even though it is vastly cheaper for us to make a correction than it is for you to recover from an unauthorized change’s consequences”.