Tracking Company Says 96% of iPhone Users Block Tracking

So there’s some good news and some bad news in this story: Too Bad, Zuck: Just 4% of U.S. iPhone Users Let Apps Track Them After iOS Update. The good news is that, given a choice, 96% of Americans don’t accept targeted ads. I’m sure that the advertisers will accept that, move on, and not oppose new restrictions on intrusive practices.

But the bad news is … the data comes from a tracking and analytics company, Flurry. (I know nothing about them, and they may be very fine people.) “Flurry based its findings on a sample size of 2.5 million daily mobile active users with iOS 14.5 in the U.S. and a sample size of 5.3 million such users worldwide. According to the company, its analytics tool is installed in more than 1 million mobile applications and it aggregates data from about 2 billion devices per month.”

So, umm, if this anti-tracking stuff is working — how does Flurry get that data, and what are they collecting from the 96% of Americans who’ve opted out of tracking via Apple’s Anti-tracking technology?

Photo: Sigmud