Several weeks back, I was listening to the Technometria podcast on “Personal Data Ecosystems,” and they talked a lot about putting the consumer in the center of various markets. I wrote this post then, and held off posting it in light of the tragic events in Japan.
One element of this is the “VRM” or “vendor relationship management” space, where we let people proxy for ads to us.
As I was listening, I realized, I’m in the market for another nice camera. And rather than doing more research, I would like to sell the right to advertise to me. There’s a huge ($59B?) advertising market. I am ready to buy, and if Fuji had shipped their #$^&%^ X100, I was about ready to buy it. But even before the earthquake, they were behind in production, and I’m ready to buy. So I could go do research, or the advertisers could advertise to me. But before they do, I want a piece of that $59B action.
I don’t want to start a blog. (Sorry, Nick!). I don’t want to sell personal information about me. I want another nice camera. How do I go about accepting ads into this market?
I’m willing, by the way, to share additional information about my criteria, but I figure that those have value to advertisers. Please send in your bids for the answers to specific questions. Please specify if your bids are for exclusive, private, or public answers. (Public answers prevent others from gathering exclusive market intelligence, and are thus a great strategic investment.)
So, dear readers, how do I get a piece of the action? How do I cash in on this micro-market?
If I get a highly actionable answer, I’ll share 25% of the proceeds of the advertising with whomever points me the right way.