Monsieur Vuitton, I’m ready for my closeup!
This is the window of a Louis Vuitton store. I found it tremendously striking, and so took some pictures.
Setting aside the direct message of “everyone will look at this bag,” I thought what’s interesting is the technological replacement of self with avatar. As if the designer is saying “we no longer want to be seen, but we want to be observed and captured at a distance. What matters is not that we (or the bag) is beautiful, but that we are observed and recorded. We leave our mark on the world, or at least on a disk somewhere, recording our fabulousness.
On second thought, maybe I’m not ready for that close-up.