Hans Monderman and Risk
Zimran links to an excellent long article on Hans Monderman and then says:
When thinking about human behavior, it makes sense to understand what people perceive, which may be different from how things are, and will almost certainly be very different from how a removed third party thinks them to be. Traffic accidents are predominantly caused by people being inattentive. Increase the feeling of risk, and you increase the attention. I know when I am in traffic on my bike, I’m hyper-vigilant, and this has made me a better car driver.
Some interesting quotes from the article:
Without bumps or flashing warning signs, drivers slowed, so much so that Monderman’s radar gun couldn’t even register their speeds. Rather than clarity and segregation, he had created confusion and ambiguity. Unsure of what space belonged to them, drivers became more accommodating. Rather than give drivers a simple behavioral mandate— say, a speed limit sign or a speed bump— he had, through the new road design, subtly suggested the proper course of action. And he did something else. He used context to change behavior. He had made the main road look like a narrow lane in a village, not simply a traffic- way through some anonymous town.
On Kensington High Street, a busy thoroughfare for pedestrians, bikes, and cars, local planners decided to spruce up the street and make it more attractive to shoppers by removing the metal railings that had been erected between the street and the sidewalk, as well as “street clutter,” everything from signs to hatched marks on the roadway. None of these measures complied with Department for Transport standards. And yet, since the makeover there have been fewer accidents than before. Though more pedestrians now cross outside crosswalks, car speeds (the fundamental cause of traffic danger) have been reduced, precisely because the area now feels like it must be navigated carefully.
We talk about Monderman’s thinking about risk in the New School, and I wanted to talk a little about the implications for computer security. The idea of giving a user experience a sense of place is a great one, if we could constrain it to the good guys. Unfortunately, bad guys can design their websites to look like a narrow lane in a village, a welcoming mall, or whatever else they want. The designer of a space can make you feel safe or feel like you must navigate carefully.
What do you think phishers are going to do?