Here we go…
Experian sues Lifelock.
I think I can hear the champagne corks popping at ID Analytics from here. They, arguably, provide a service which is similar enough (a detective control against new account fraud, rather than a preventative control), but theirs operates through a different mechanism.
I’d like to see some numbers showing the efficacy of these approaches. I am pretty sure Lifelock or Debix can produce them for the ‘automated fraud alert’ approach. I don’t know what ID Analytics has.