Chivalry isn't dead
Regarding the theft of Coca Cola intellectual property and its attempted sale to arch-rival Pepsico, we learn
PepsiCo was offered a new product sample and confidential documents in May, in a letter from someone calling himself ‘Dirk’. But instead of taking the bait it tipped off Coca-Cola, which brought in the FBI.
Coca-Cola’s chairman and chief executive Neville Isdrell, said: “I would like to express our sincere appreciation to PepsiCo for alerting us to this attack.”
Dave DeCecco, a PepsiCo spokesman, said: “Competition can sometimes be fierce, but also must be fair and legal.”
Tit for Tat as an evolutionarily stable strategy?